Analysing Folk Horror Social Media Pages - 'Starve Acre' (Facebook) and 'The Witch' (Instagram)

I want to look at the social media pages for two folk horror films, 'Starve Acre' (Facebook) and 'The Witch' (Instagram), principally to see what type of content is included on social media as part of a film's marketing campaign.

Film Social Media Research - Conclusion

My initial research into film social media pages has already indicated that one specific platform's layout and design will remain consistent regardless of the genre of film (that is, all Facebook pages are the same design as others, as are all Instagram pages, following the 'house style' or template). 

What I am interested in is the ways in which the genre manifests itself on social media and how this branding remains consistent with other aspects of the film's marketing campaign, so that I can replicate something similar with my film.

'Starve Acre' - Facebook

The Facebook page for 'Starve Acre' includes:

• a banner featuring recognisable images and the film's title from other parts of the film's marketing campaign (branding)
• a button/profile picture of the family from the film
• competitions to win tickets and merchandise
• video reels of the film's trailers and other videos related to the film (reviews, interviews)
• a photo gallery section - featuring the cast, posters, merchandise
• posts with reviews

'The Witch' - Instagram

The Instagram page for 'The Witch' includes:

• a button/profile picture featuring an image from the film's poster (branding)
• tiles featuring content from the film
• tiles featuring content related to witches and associated themes
• reels showing video content - including the film's trailers and TV spots
• a link for tickets to the film
• images of characters, posters, behind-the-scenes shots

I think I will create an Instagram page for the marketing of my film, and I will follow the design and layout conventions, whilst adding content similar to that I have found during my research, such as trailers, images from the film, my poster and comments,emojis and hashtags which feature prominently on all film social media pages.