Analysing Film Social Media Pages - Conclusion

From analysing the social media pages for two films from contrasting genres, I have noticed a number of similarities and key elements that conventional for a film's social media page.

 

These include:

• links to the film's website, blog and YouTube trailers
• photos/videos of previous films from the franchise (if applicable)
• posts/reels featuring the trailers for the film (or any other audio/visual video material, such as 'behind-the-scenes' footage)
• posts/photos of merchandise/books being published or other merchandise such as soundtracks
• photos of the starring actors/actresses followed by interviews they may have done regarding the film (in audio/video format
• bios and banners
• a sense of interactivity (encouraging users to comment or share)
• competitions - to win merchandise/tickets