Finished Titles for My Trailers for 'Equinox'

I have created a number of captions or titled cards for my trailers for 'Equinox' using Photoshop, some of which I will use in both trailers and others in alternate trailers.

In one of my trailers I will make reference to other horror films made by the same director, Osgood Perkins, as a way to market the film to audiences. 'Longlegs' was a horror film which picked up a cult following, whilst 'The Monkey' created a buzz recently at horror film festivals.

In the other trailer I will make reference to other films from the folk horror genre made by the same production company, also as a means of marketing 'Equinox' to a demographic who will have seen successful films from the folk horror genre, such as 'The Ritual' and 'The Witch'.

I will have a title card featuring the film's tagline in both trailers. The tagline 'The Sun Will Set On Your Sins' references both the folk horror sub-genre - with the word 'sun' linking to the film's title 'Equinox' - and the narrative of the film where the protagonist will be punished or sacrificed for his sins in a riual of worship.

The film's title, 'Equinox', will appear towards the end of both trailers, a common convention I found frequently when conducting research into each kind of trailer, regardless of genre.

I have decided to include reviews for the film in one of my trailers, the TV Spot which would be released in the week before the film's premiere. Often folk-horror films do not star well-known A-list actors and may have a relatively small budget for marketing, so positive reviews can really help sell the films to audiences. As per the conventions I found when researching trailers and the folk horror sub-genre, I have made reference to existing films within the genre ('The Wicker Man'), used language that audience would instantly associate with the genre ('supernatural', 'disturbing') and have used publications that would be likely to champion a low(ish)-budget film (Indiewire, The Guardian, Sight and Sound) from the genre (The Dark Side). I have also suggested that each review has given 'Equinox' five stars as a means of encouraging audiences to see the film.

I have created two variants for social media links, an essentail part of any modern film's social media campaign which for low(ish)-budget films is often dominated by viral marketing. These will appear near the end of the trailers to encourage prospective viewers to visit in order to keep updated with any information about the film.

I have created title cards featuring credits, similar to my billing block on my poster, as this was a common convention I found during my research into the format of trailers.

The final title card in both trailers will feature the film's release date (the closest Friday to the Autumn Equinox) alongside the production company logos.