Analysing Existing Reviews in Folk Horror Posters and Trailers

I am going to be creating at least one trailer that will contain reviews of my film on title cards (my TV spot, I think), alongside a poster that will also contain at least one review and star ratings. To get a better idea of the form that film reviews take, the type of language used in reviews, and an idea of the types of publications that produce film reviews for films from the folk horror sub-genre, i am going to look at a number of posters and trailers from existing films from my sub-genre to help me create my own reviews.

'Starve Acre' - Poster

• review directly references the folk horror genre
• references other very famous folk horror films and draws a direct comparison to them - by doing this it pushes fans of those films to go and see 'Starve Acre' as it is implied that it is similar
• from the website 'The Mary Sue', which is an informal news website which has film reviews on it
• some of the language used is associated with the horror genre, such as 'creepy' 

'Enys Men' - Poster

• almost every word of the reviews directly references genre - for example 'haunting' and 'folk freaky horror' 
• language which references conventions of folk horror films such as 'witchy', 'supernatural' and 'mindfuck'
• review from the broadsheet newspaper 'The Guardian' and more serious websites and magazines such as 'Sight and Sound' reflect the niche appeal and highbrow content of films from the sub-genre
• these reviews push the audience to see the film by highlighting the terrifying elements 

'A Field in England' - Poster

• compelling language used such as 'bold', 'visionary', 'impressive', 'seductive', 'head-spinning'
• language associated with horror - 'haunting', 'trip' 
• reviews from more serious film magazines 
• reviews also connote that this is from a more serious and thoughtful sub-genre -with language suggesting that the film may be challenging for mainstream audiences (or even audiences of more conventional horror films) - 'head-spinning trip into the far corners of the English psyche'

'The Witch' - TV Spot 

• lists all of the publications that have reviewed the film positively - such as 'The Wall Street Journal', 'The Washington Post, 'Variety', Rolling Stone'
• 'The Chicago Tribune' - 'A 21st Century Classic' - language suggests the film is worthy and has gravitas
• 'The New York Times' - 'A finely calibrated shiver of a movie' - language connotes the horror genre and references its quality
• 'Time Out' - 'A jaw-droppingly bold gift from God' - language references the religious aspects of the film and 'bold' can also connote the sub-genre as folk horror films are usually challenging and striking 
• 'Rolling Stone' - 'Brims with beauty and terror' - language references the quality of the craftsmanship of the film and the horror genre with the word 'terror'

'Hereditary' - Trailer 

• 'Rolling Stone' - 'Get ready for a new horror classic' - language connotes genre and encourages audiences because it is worthy