Comparing TV Spots - Introduction

I want to have a closer look at TV spots to get a better idea of the conventions specific to this type of trailer as I am almost certain that this is one of the types of film trailer I will produce as part of my marketing campaign. Again, I have chosen films from different genres so I can see if there are similarities because of the type of trailer.

I will be looking at the similarities of the TV spots of the following two films from different genres.

'Nosferatu' - TV Spot (Horror)

'A Complete Unknown' - TV Spot (Biopic)