Analysing Folk Horror Posters - 'Enys Men'

'Enys Men'

The poster for 'Enys Men' contains the following folk horror conventions:

• costumes reference iconography of cults, ceremonies and rituals (the identical black and white costumes contrast the more modern costume of the victim)
• victim in the foreground is dressed differently - she looks out of place and conforms to the sub-genre's 'fish-out-of-water' narrative
• this suggests a sacrifice
• iconography of nature - remote, jagged moss-covered rocks
• an isolated location far from civilisation (and, therefore, help)
• NEON production company logo - a film company associated with the sub-genre
• reference to the director (Mark Jenkin) noted for making films from the sub-genre
• the title of the film - 'Enys Men' - is unusual and connotes folk horror
• the font is serif, and ancient looking - linking to myth, legend, a simpler and less civilised time
• the language in the reviews is typical of the sub-genre - 'unnerving', 'wicked, witchy folk freak horror', 'supernatural', 'disquieting', 'haunting'