Analysing Folk Horror Posters - 'The Witch'

'The Witch'

The poster for 'The Witch' contains the following folk horror conventions:

• tagline referencing genre - 'folktale' 
• central image that connotes genre through the isolated setting far from civilisation
• the film's title references the supernatural
• review suggests genre through language such as 'haunting', 'phantasm', 'something we should not be seeing'
• serif, archaic-looking font - typical of sub-genre
• image connotes a ceremony or ritual
• the moon is linked to ancient rituals and ceremonies
• low-key lighting
• forest setting - common in the folk horror sub-genre
• A24 production company logo - film company associated with producing/distributing films from the sub-genre
• 'R' rating - suggests disturbing, unsettling content