Analysing Film Social Media Pages - 'The Little Mermaid'
The second film I am going to look at in terms of their viral marketing is 'The Little Mermaid', a family/fantasy live-action remake of an animated classic.
'The Little Mermaid' Instagram account is called DisneyLittleMermaid. The profile contains a profile picture of the actress playing Ariel, and the bio shows the title of the film followed by the release date and shares a link to YouTube displaying trailers for the film underneath.
There are a range of different film posters on the platform - including a series of character posters and those which advertise the film's release in IMAX and 3D, images of Disney's logo, photos from the original animated Disney film and photos of the actress in interviews. The platform shares the teaser trailer and the official trailer, but if fans want to see more they can use the link in the bio to do so.
Near the top of the page, there are separate highlights, such as the TLM live, 'The Little Mermaid' concert, Ariel-themed wallpapers, previous polls of questions and content featuring Jodie Benson (the voice of Ariel).
'The Little Mermaid' Instagram account is called DisneyLittleMermaid. The profile contains a profile picture of the actress playing Ariel, and the bio shows the title of the film followed by the release date and shares a link to YouTube displaying trailers for the film underneath.
There are a range of different film posters on the platform - including a series of character posters and those which advertise the film's release in IMAX and 3D, images of Disney's logo, photos from the original animated Disney film and photos of the actress in interviews. The platform shares the teaser trailer and the official trailer, but if fans want to see more they can use the link in the bio to do so.
Near the top of the page, there are separate highlights, such as the TLM live, 'The Little Mermaid' concert, Ariel-themed wallpapers, previous polls of questions and content featuring Jodie Benson (the voice of Ariel).
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