Analysing Horror Film Trailers - 'M3GAN'

The second horror film trailer I am going to analyse is for 'M3GAN'.

The trailer contains the following horror conventions:

• Producer of the film - associated with the genre
• Footage/shots from the film - lots of different scenes from different points in the movie that show threat and menace
• Fades to black
• Change in the pace of the editing - slightly slower towards the beginning (when they are introducing the characters and the narrative) and quicker, montage style of editing towards the end
• We clear sense of the narrative and we are introduced to multiple characters -victims/monster character type, children
• Production company (Blumhouse) - associated with the genre
• Lots of horror 'eye candy' - violent scenes
• Vague release date (This January), plus specific release date (January 13th) at the end of the trailer
• Loud, dramatic music that is appropriate for the genre
• Iconography of the genre (costumes, props, settings)
• Title of the film (towards the end of the trailer) - more Sci-Fi than horror
• Reference to specific formats - such as IMAX and 3D
• Social media and online links
• Production company logos (Blumhouse and Universal)
• Director, writer and screenplay producer names credited at the end - all associated with the genre