Analysing Horror Film Trailers - 'Drag Me To Hell'

 The third horror trailer I am analysing is from 'Drag Me To Hell'.

The trailer contains the following horror conventions:

• Footage/shots from the film - lots of different scenes from different points in the movie, many featuring unsettling and frightening scenes
• Fades to black
• Production company logos (Universal and Ghost House Pictures) - both associated with the horror genre
• Director - associated with the genre
• Change in the pace of the editing - slightly slower towards the beginning (when they are introducing the characters and the narrative) and quicker, montage style of editing towards the end
• We get a much clearer sense of the narrative and we are introduced to multiple characters - both follow the patterns of the genre
• Vague release date (This May)
• Loud, dramatic music that is appropriate for the genre
• Iconography of the genre (costumes, props, settings)
• Title of the film (towards the end of the trailer) - name references language associated with the genre
• Advance notice of ticket sales (with a specific date)
• Social media and online links
• Production company titles (Universal Pictures, Ghost House Pictures)
• Reference to certificate/rating ('This film is not yet rated')