Evaluation - Marketing Campaign for 'Equinox'
Here is the evaluation for the marketing campaign I have created for the imaginary folk horror film 'Equinox', which includes two trailers, a poster and a social media page. In the evaluation I answer the following four questions: How do your products represent social groups or issues? In terms of the representation of social groups in my marketing campaign for the folk horror film ‘Equinox’, I have focused almost exclusively on the representation of gender, which I felt was most appropriate considering the broad genre I have chosen to work within, horror, and the sub-genre my film belongs to, folk horror. Conventionally, films from the horror genre feature vulnerable female characters who are presented as victims or sex objects, and dominant, sinister and threatening, predatory male characters, who are presented as voyeurs, killers or the ‘monster’ character type which features heavily in the broader horror genre. In many ways I have chosen to challenge,...
